All of our brand projects begin with a strategy exercise.
Our process in collaboration with clients aims to define a basis and a foundation for new branding, and ensure that the design work is oriented to their needs and those of the end user.
The basic design elements you need to show the best attributes of your company or organization. This includes the main visual identity: logo, brand, secondary typography and color palettes.
Once we have a clear visual identity, we can begin to broaden your overall visual experience. This is where your brand may require additional elements such as photography, iconography, illustration, movement, patterns and more.
Includes specifications on size, distortion, white space and use of the mark. It will be an invaluable resource for your team’s designers and marketing professionals and will ensure brand consistency and integrity over time.